Facebook is the largest social media giant of our time. In 2017, it was reported that Facebook has at least 2.2 billion monthly active users and too, from all over the world, irrespective of age and gender.
To gain exposure for your brand, you need to work on Facebook advertising. However, be careful making the following mistakes:
Your Content Matters
Say, your business is all about ladies undergarments. But, all your posts are about old people and male war veterans (TOTALLY IRRELEVANT)
What you need is focusing. Using marketing strategy, you need to attract ladies of all ages to your brand and that is only possible when you post something which appeals to them. Take use of humor and memes, because everyone loves to laugh. Make use of general knowledge facts and current trends of society to have an impactful marketing approach.
A good marketing strategy is 90% focused and about 10% innovation. (By innovation, we mean posts not related to your targeted niche).
What Is Your Geolocation Position?
If you own a restaurant in North Carolina, there is no point selecting a Utah based location which is far off from your business. Facebook advertisement is not cheap. In the end, money is being spent and you need a solid output.
Even North Carolina is a large area to select. What you need is hybrid marketing. Go for neighborhoods of North Carolina and make some occasional posts of its neighboring states
Neglecting the Power of Multimedia:
You know that humans are visual oriented creatures. They will see a thing first than read it. That means, all the long posts you are doing, they will not be responded as quickly as something graphical.
And even if you are using pictures and videos, make sure they have an impact on ordinary life. Most people create not mistakes but BLUNDERS, by sponsoring posts of low image quality with poor concept. This results in loss of money and poor conversion of potential clients into ROI (return on investment).
Begging for Attention
You ever come across posts which are constantly saying ‘LIKE – COMMENT – SHARE’ Well! That is one of the ways through which you can quickly lose your fans.
Don’t beg for attention – be so good that they would be tempted to promote your pages. Take services of a professional content writer and a graphic designer to create engaging posts. Instead of asking people to ‘like and share’, why don’t you create marketing strategies about people tagging their partners and best friends?
Using A Static Method for Advertisement
While there are many type of advertisement options, most newbies go for ‘newsfeed ads’. They are simple to create.
There are ad-options like ‘page like ads’ (This method is preferred for gaining more likes for your brand) and ‘canvas ads’ are used for mobile optimized animated ads which help promote your brand story.
Another type – ‘Dynamic Product Ads’ (ADA) help target users based upon their previous actions on your site.